Behind the work

The thinking behind the image.

A few projects up close, each with the film and photos we made and the story behind them.

04Stories in focus
Stache case study

01 · Fashion · 2026

Stache

A summer campaign for Stache, a Cairo casual-wear label, set around an old pool and the beach.

Casual-wear label, CairoSummer campaign + film2026
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Dina Helmi case study

02 · Fashion · 2026

Dina Helmi

A summer story for Dina Helmi, a fashion brand, shot like a travel diary across sunny streets, the coast and retro interiors.

Fashion brandSummer story + film2026
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No Scrub case study

03 · Fashion · 2026

No Scrub

A campaign for No Scrub, a medical scrubs brand, showing scrubs the way fashion brands show clothes.

Medical scrubs brandCampaign + film2026
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Skin101 case study

04 · Skincare

Skin101

Bright product visuals for Skin101, a skincare and body-mist brand, made to feel fresh, fun and right at home on social.

Skincare & body mistsProduct visuals + film
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