Fashion · 2026

Dina Helmi

A summer story for Dina Helmi, a fashion brand, shot like a travel diary across sunny streets, the coast and retro interiors.

  • Fashion brand
  • Summer story + film
  • 2026

The brief

Dina Helmi wanted a summer wardrobe story with enough looks and settings to keep their feed fresh all season, without losing a premium feel.

What we made

Portraits in real-feeling places, warm vintage colours and relaxed styling, plus a short film of the collection laid out by the sea.

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